That the client is equally comfortable using both the site and the mobile application. When merging channels, you can send triggered emails based on user action or inaction both on the site and in the app. For example, send an email about the availability of a product that the client was interested in in the application. This increases your mailing rates, increases the number of orders, and reduces the number of unsubscribes. An increase in the number of trigger emails allows you to increase the "return" of customers, which leads to an increase in the store's revenue as a whole. In this case, we will talk about the strategy of merchandising on the website and in the mobile application as well as how the introduction of personalization in the mobile application affects the sending of trigger emails.
We use a personal approach at all stages of the Customer Journey By making a personal offer to the buyer, the store not only increases his loyalty, but also works on retention. Personalization in online shopping provides a wealth of opportunities to create a unique shopping experience. And when an online store “adjuststo a specific customer in real time, their path to purchase Ecuador Mobile Number List is shortened. We personalize offers in a mobile application An individual personalization strategy was developed for the online store, taking into account the specifics and functional features of the application.
Note that the integration of the recommendation system into the mobile application took only two weeks and was implemented by one developer. Home screen as a storefront By analogy with the main page of the site on the main screen in the mobile application, a new visitor is introduced to the store and an already familiar client is met. The first sees hypermarket bestsellers, and the second sees recommendations based on their interests and behavior. Main screen We help to choose related products in the card By entering the product card.
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