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Sometimes it is not easy to reconcile communication with other age groups and the so called Generation Z. We have prepared tips that will make this task easier for you. What is Generation Z Generation Z sometimes called zoomers or post millennials includes people born between and . This is the first generation growing up in a fully digitized society having computers and smartphones close to each other from the first years of life . Before you start a company newsletter learn about the characteristics and specificity of Generation Z Constant access to modern technology often translates into high ambitions and requirements very direct communication focus on fast processes and actions and frequent use of social media.

People from Generation Z are not afraid to travel take risks or meet new people and are very sociable. Many brands have problems communicating to this target group especially in an official context. Companies have long been afraid of too informal Taiwan WhatsApp Number Listcommunication and at the same time the generation now entering the labor market expects it. How to reconcile the zoomers with the rest of the customers and not offend anyone Tip use segmentation in email marketing You don't have to send the same company newsletter to all recipients at once.



You can create separate segments defined for example by date of birth or given age and then personalize communication through separate messages. For example you can greet most customers with “Good morning” and use “ Hi ” or even “ Hi !” in your message to Gen Z. Links to your website or shop can lead to separate product categories or a landing page so that the recipient on the landing page also sees a message tailored to him. See how to segment users in FreshMail . Email marketing campaigns divided in this way will also give you better analytics by analyzing campaigns for Generation Z separately you will easily and effectively find out how you deal with communication to this target group.