Building Customer Trust Is Photo Editing Services

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shammi5959
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Joined: Tue May 17, 2022 6:13 am

Building Customer Trust Is Photo Editing Services

Post by shammi5959 »

Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model has been challenged by a more intuitive consumer model. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has Photo Editing Services received an increasing amount of attention and consideration. It is also a key component of building customer trust. The collaboration of fields and disciplines such as marketing, psychology, behavioral economics, and neuroscience Photo Editing Services have opened this relatively new view of consumer behavior, essentially flipping the dominant understanding of human nature.


Aristotle declared the human being to be a rational animal. Photo Editing Services However, humans are emotional beings. So, it follows that customer behavior is emotionally driven, almost entirely. And we have the science to back it up. Neuroscientist anthony damasio developed a concept that he calls a somatic marker. The way it works is that an emotional experience – positive or negative – makes a lasting Photo Editing Services impression on our mind and memory, and it stored in such a way that it becomes part of a massive network of associations. This is so that the next time a potentially similar situation arises, our brain uses past experience to make quick intuitive decisions about how to handle this new situation, to engage or avoid.

Sixth sense, or intuition. These feelings evoke emotions Photo Editing Services that inform our reasoning processes from the initial reaction to settling on a conclusion to act in one way versus another, or not at all. In his book descartes’ error and elsewhere, damasio argues that emotions are an essential aspect of our ability to reason and make any decisions at all. You probably didn’t need a neuroscientist to tell you that Photo Editing Services emotion plays an incredibly large and important part of our lives. But it doesn’t hurt to have that confirmation. This, of course, applies to consumer behavior. Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale.
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