B2B 国家邮箱列表 Marketing

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raselbd55
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Joined: Sun Jan 23, 2022 9:22 am

B2B 国家邮箱列表 Marketing

Post by raselbd55 »

Email marketing is an extremely effective 国家邮箱列表 marketing medium in B2B business scenarios. Unlike consumer marketing where customers are innumerable, customers are easily identified and limited in any B2B. 国家邮箱列表 Since the number of people to be addressed is limited, and contact 国家邮箱列表 details obtained relatively easily, Email marketing can be leveraged with potent benefits to the organization.

The first step is to map the customer purchase process. Mapping reveals the user 国家邮箱列表, influencers, opinion leaders, decision makers and likely 国家邮箱列表 decision breakers too. They are likely to come from different departments of the organization: Users department, Procurement, Finance, Senior management 国家邮箱列表 (depending on deal size). Each of them has a role to play in making the purchase, and each of them needs to be marketed to.

Email Marketing campaigns sometime need to be 国家邮箱列表 customized for each of the participants of the purchase process. Not every person in the decision making process would be a potential recipient for the same email marketing campaign. For example, while the CEO of an organization could be one making the final sign-off on a high value sale 国家邮箱列表, it's unlikely that the CEO would like to receive periodical product catalogues from you (indispensable for procurement). However the CEO needs to be aware of your business. Depending on the nature of 国家邮箱列表 your business and the size of the customer organization, you could definitely get the attention of the CEO with a specially addressed email annually or semi-annually. You must look at addressing Procurement, Users and technical personnel at frequent time intervals. These people initiate the purchase, are present through all the critical decision points of 国家邮箱列表 the purchase process, and quite often have veto power to negative a supplier. They are very important people and Email marketing needs to ensure that your business is top of mind and viewed favorably in their minds.
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