The State of 工作职能邮件数据库 Marketing and Best Practices

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raselbd55
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The State of 工作职能邮件数据库 Marketing and Best Practices

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Towards the end of 2010, the Direct 工作职能邮件数据库 Marketing Association (DMA), TouchBasePro and Email Connection released the Bulk Email Deliverability Report South African 2011. The report is extremely 工作职能邮件数据库 important for all South African enterprises that make use of 工作职能邮件数据库 marketing, which despite waning popularity is still remarkably effective. According to the report, up to 20% of the budget spent on email marketing is wasted, i.e. it doesn't get through recipients.

Cordell Brewer, director of TouchBasePro attributes the wastage primarily to poor domain 工作职能邮件数据库 name reputation, which means that 工作职能邮件数据库 don't make it past spam filters. An article on SA media and marketing news portal Bizcommunity cites statistics from Europe, Asia and the US, which show that 14 工作职能邮件数据库 - 20% of email marketing messages don't make it past spam filters, and Brewer believes that similar results could be found in the South African market.

Email marketing remains 工作职能邮件数据库 popular because it's cheap and it's effective. US statistics reveal that email marketing is the most effective form of direct marketing, delivering double or triple the ROI of other direct marketing methods. However, to be effective and achieve maximum ROI, emails first have to break through the barriers and reach 工作职能邮件数据库 consumers. As a result, there are a number of best practices which have been recommended for online marketers. The Bulk Email Deliverability Report outlines 10 of these best practices. Improve data collection 工作职能邮件数据库 and check opt-in history: some spam detectors measure the quality of a sender's reputation by the quality of its email programmed. Ensure that you keep proof of opt-in, date of email acquisition 工作职能邮件数据库a and the date of each email campaign and monitor results and inconsistencies closely.
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