This is an illustration of a randomly selected dental practice in Sacramento, California that C Level Contact List recently relocated. The clinic's new address is in , but a search in shows that many structured references to the business still list its old address in . As you can see from the area of the results, the business currently has two listings that reflect this inconsistency, meaning their permissions are being split instead of being merged into one correct listing. If you must move locations, old citations so that they reflect your new address.
You'll see this called citation cleaning . However, many businesses that fail to take action will find that they also have inconsistent data across their networks. An easy way to start searching for this is to type your company name into the major search engines for and see what comes up. Manually check the results and make sure that each part of your is the same across all of your business listings. Edit if necessary. Quality of Structured Citations Authority Every unique local business owner will find that he needs to build a different number of citations to be competitive. Generally, the more competitive your market is, the more citations you need to build.