After redesigning the old landing page, we showed the Email Marketing List resulting version to a new group of potential clients to make sure we addressed the concerns we had collected during the first test. Based on the comments received, we have revised the landing page again. As a result, we revised the landing page three times until we ran out of comments. After all the research and modifications, we ended up with four versions of the landing page: one old and three new. We ran all versions one by one in AV tests to find the one that would show the best results. The most recent version of the landing page performed best. According to the results of AV tests, the conversion from visitor to application increased by times the conversion from visitor.
To target lead increased after our work On the left is the final version, on the right is what we started with. Over the course of three iterations, we removed almost everything that was there at the beginning: other people’s estimates and drawings that were incomprehensible to people, 3D tours and photographs that were inconvenient to study, reviews that not everyone believed In six weeks, the product designers achieved the desired result. First, they conducted interviews with representatives of our target audience to understand what was wrong with the landing page. They then put together three different versions of the landing page and tested them again with their target audience to gauge their effectiveness.