Rock in Rio how Buzz Marketing helps keep an event over 35 years old

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ashraf3545
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Rock in Rio how Buzz Marketing helps keep an event over 35 years old

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After playing in the first edition of Rock in Rio, in 1985, James Taylor composed “Only a Dream in Rio”. “I was there and my heart started beating again”, says the lyrics. The mystique surrounding one of the biggest music festivals in the world is no coincidence. In all, the RIR adds up to: 22 editions since 1985; 123 days of magic since 1985; 2,400 scheduled artists; 10.4 million people in the audience; 73 million trees guaranteed in the Amazon; 237.5 thousand jobs created; 12 million fans online; 76 million people reached on networks since 2019.

Even with the absurd numbers there were many times when publicist Roberto Medina, the creator of the RIR concept, thought about giving up his work. He already heard from his own father that after Frank Sinatra, Barry White and Email Data Julio Iglesias it was dreaming too high. The pressure cooker gets hotter. In 1984, months before the realization of what was the milestone of the international music industry in South America, it was only the enthusiasm of some boys that Medina bumped into a white Passat that convinced him to actually fund the project.

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It was to be canceled the meeting was scheduled. Thirty-eight years later, with its 22nd edition underway, the ninth in Brazil, Rock in Rio is an indisputable success. 670 national and international artists take turns at this moment, in 250 shows, for an estimated audience of 700 thousand people. Rock in Rio has long ceased to be just a music festival. It gave rise to more than 50 products. It has been exported to other countries. And it took on the feel of an amusement park. Counting the 22nd edition, eight were held in Rio (1985, 1991, 2001, 2011, 2013, 2015, 2017 and 2019) and 13 abroad.
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