This approach requires significant effort and time. An alternative to manual segmentation is automatic which allows you to offer those products that are of interest to the client at the moment. The retailer Volt had a chance to be convinced of the benefits of an automated approach . Based on the results of comparing a manual selection of recommendations with a selection made by artificial intelligence the algorithms showed the best result for all metrics conversion increased by average check by and mailing revenue increased by times. ways to increase retention and LTV through personalized communications.
Consider the geolocation of the user If your online store is aimed at several markets then information about their location will be important in retaining and increasing user loyalty. You should not offer a customer products that are not available in his country or will take a long time to deliver. Also the manifestation of care can be expressed in the automatic change of currency and with it the price tag Venezuela Mobile Number List depending on the country of the user. Another way to wisely use the geolocation of customers to increase their loyalty is segmentation by region in the mailing process.
For example the Profmax.pro online clothing store sends email messages to customers with the weather forecast in their region and personalized product recommendations based on it. ways to increase retention and LTV through personalized communications Another important factor in creating a positive shopping experience is content loading speed. A delay in loading an online store site by just one second can result in a loss of up to in conversion. Therefore it is necessary to optimize for each user both the speed of loading the site and the sent letters. This problem is solved with the help of CDN . As shownstudy of top e-commerce sites use this infrastructure to store product data.
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