For example when you need to remind customers about a seasonal category of goods or inform about a promotion. The Siberian Wellness online store does the same - several times a week it sends push notifications to the entire subscriber base or to a specific segment in order to promote certain categories or products announce promotions and unobtrusively remind customers of themselves. How to Increase Audience Reach and Reduce Customer Base Burn Use Cases for Push Notifications In the beauty segment impulsive purchases make up a significant part of orders and push proves to be an excellent reminder trigger.
The conversion to purchase from Siberian Wellness push notifications averages and for some promotions it reaches . This method can also be used to grow your email subscriber base. Just invite them in a push notification to subscribe to an email newsletter. Ralf Ringer online store case. Using newsbreak as a trigger for urgency As one of the special cases it is worth noting the principle of urgency as a reason for communication. Reminders to customers about time-limited promotions or newsworthy events tied to dates such as holidays or Turkey Mobile Number List significant events can be used both in the form of email-mailing push-notification chains and separately.
Emails tend to be a more long-lasting tool – subscribers don’t always make a purchase decision at the moment they receive an email and push acts more like an instant reminder. Therefore the newsletter should be sent in advance and with the help of push notifications remind them on the eve of the holiday or on the day the promotion starts. For example a segment of active subscribers of the Ralf Ringer online store was sent an email newsletter with gift offers by March th. Recipients of push notifications who were not subscribed to the email newsletter.
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