This helps to retain customers and attract new audiences. Push notifications can be segmented according to the same conditions as email campaigns According to the subscriber's data (any data transmitted with the subscriber base for example gender age city etc.By date of birth; By activity in the mailing list via email or push channel; By interest in the category of goods on the site; According to RFM - prescription quantity and cost of purchases made. Three main components of an effective push notification Taiwan Mobile Number List Relevance It is important to combine several factors at once - the timely sending of a notification the correct segmentation and the relevance of the offer.
IF a car dealership notifies a customer who bought a car a month ago about discounts on a similar model this will cause an extremely negative reaction. Another thing is to invite such a client to a scheduled technical inspection at an official service and offer a welcome discount. Personalized treatment The more accurately the notification hits the interests of the user the more active response it receives. For example a user went to the site from a sale email but never completed the order.