Black Friday Newsletter Tip Send a Series of Emails Instead of One It’s good to notify customers with one letter about the start of a large-scale sale but it’s even better to prepare a chain of letters with different content that will stir up the buyer’s interest. For example The first letter with the announcement of Black Friday and the invitation of the client to take part in the sale. CV it can tell about the categories of goods and brands that will participate in the promotion and offer products that will be of interest to the buyer; In the second letter use segmentation by various parameters gender interest in a category or brand etc.
The third email which serves as an urgency trigger reminds the client that the promotion will not last forever and that it is worth hurrying up with purchases. The chain can be longer the main thing is that each letter is interesting to the subscriber and motivates him to buy. The Podruzka online store sends several different email campaigns The first letter invites the client to take part in Black Friday and contains the most interesting offers of the store from various sections of the catalog and personal product recommendations Germany Mobile Number List for each client Black Friday Newsletter The following emails use segmentation based on various criteria such as skin type Black Friday email segmentation Tip.
Organize a private sale for regular customers Your regular customers are your main asset.They generate a significant amount of revenue and often become brand advocates. The more often they make purchases the more your business indicators grow. So why not separate the most active buyers into a separate segment Reward your loyal customers show that you appreciate them with the help of a closed sale only for your own. That's exactly what the Tom Tailor online store did last year send emails to customers who switched from emails within the last month.
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