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How shoppers behave on Black Friday And finally let's look at the behavior of buyers. At the first stage of the search buyers are divided almost equally between online and offline stores and then they begin to move in different directions- move from one channel to another come back go again. On average customers walk. steps before making a purchase which means they can move more than times between online and offline purchases. More than half of customers start searching for products on the Internet and then complete an order online of those who started searching on the Internet buy in retail; the share of buyers exclusively in retail without going online is only and of those who started searching offline move online.

Buying behavior on Black Friday Now let's see how to use this data and what to look for when preparing. Strategies and Tactics for Black Friday To begin with we advise you to highlight strategies Working with your current clients. You need to do everything so that they buy from you and not go to competitors inform and offer goods in time in accordance with their interests in a channel convenient for them. Working with new customers. Here it is important not only to give the best offer (and on Black Friday the price factor Georgia Mobile Number List is more important than ever but also to win backwith the service.



INcluding help to easily and quickly get to the right product card and offer suitable related products. And now more specifically what should be done. Tip. Increase the expiration date of the promotion A Google study found that of shoppers plan to start their holiday shopping earlier to avoid crowds. And this applies not only to retail but also to online purchases such as visiting pickup points. For example the Imperia Techno online store extended the promotion period and devoted the whole of November to Black Friday. Every week the retailer selects changing promotions and informs customers about it in email newsletters.