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Billion This is billion more than the previous year. More than of online purchases in were made from smartphones which is more than in. Black Friday is a brand new game. This year due to the coronavirus many stores are only allowing a certain number of customers inside at a time and most customers are wary of visiting crowded places. Therefore to ensure their own safety many customers who usually chose offline purchases will prefer online orders. Black Friday shopping survey More than a third of U. shoppers who typically shop at brick-and-mortar stores on Black Friday say they won't do so this year according to a Google study.

According to Contentsquare research of UK shoppers will not be shopping online this Black Friday. A slightly more optimistic forecast for brick-and-mortar retail comes from Visa's Back to Business Study data of shoppers plan to visit stores in person shop primarily online and another plan to combine both. According to research by Qubit about of respondents plan to shop more France Mobile Number List online during Black Friday Cyber ​​Monday and Christmas holidays this year compared to last year's holiday season. Add to this the surge in online shopping due to the pandemic throughout the year.



Thus according to all forecasts it turns out that this year the emphasis on online shopping will be much greater than in previous years which means that online stores need to prepare properly. What's Happening Inside Retail on Black Friday Now let's take a closer look at the behind the scenes of retail. We analyzed how peak loads increase on Black Friday compared to other periods Website traffic increased by more than The number of sent email campaigns is growing by an average of . Sales show growth from to depending on the area and the specific store.