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When launching complex chains you need to remember that recipients cannot be overfedwith letters which will soon be reflected in an increase in the number of unsubscribes. The main task is to benefit the buyer to facilitate and shorten his path through the sales funnel to the desired purchase as much as possible. Therefore in each letter it is necessary to bring to the fore something that will bring real benefit to the subscriber - be it a promotional code a checklist expert advice or a reminder to replenish stocks. Examples of custom triggers in Retail Rocket cases Now let's show how custom scripts work in practice in implemented projects.

We take into account seasonality and the interests of customers For the online hypermarket of home goods ‎ MaxidoM we segmented the client audience based on interest in the category and compiled a mailing list taking into account seasonality. If a person is interested in canning goods at the start of the new season of home-made preparations you can offer him everything necessary EL Salvador Mobile Number List for this process jars lids seamers etc. And a MaxidoM subscriber will most likely be interested in such offers Segmentation by category interest.



All year round we offer actual bestsellers Seasonality of products can be used in email campaigns in a different way for example taking into account this parameter in the regular mailing of the top positions of the store's assortment. Emails with new and best sellers are a popular marketing tool but these products will be different every month/season. Our team took this into account and subscribers of the store began to receive letters with product offers of those categories that are most relevant at a particular moment - for example before the onset of cold weather these are hats and before the hot summer season.