INteresting The online merchandising strategy is also different here, and for convenience, the most interesting products for the client should be presented in one block of recommendations. Another feature of personalization in the mobile application is a different interface. Here, it is not as convenient for the buyer to use the catalog as on the site, so recommendations play a key role and with their help you can significantly increase revenue and average bill. Therefore, it is important to use different merchandising strategies for Dominican Republic Mobile Number List different occasions. In order to provide a seamless experience, you need to take into account customer behavior data across devices and channels.
This helps to form a profile - a single client profile that collects disparate data about him from various sources. This information is updated in real time. By synchronizing data from the site and mobile application, you can collect more information about the client, enriching the profile. Such information can be used for analytics and setting up high-quality interaction mechanics to build personalized recommendations for each buyer based on their interests and needs. Also, additional data allows you to more accurately configure cross-channel communications (emails, push notifications, sms, etc.