For the convenience of customers and the growth of key business indicators; Provide effective triggered communication with customers using the mobile application. Personalization of offers in a mobile application and an online store case study “We have a very wide range that grows every year. Given the constant increase in the number of products and the development of the site, based on the data, we see how much attention customers pay to the product selection stage. It is important for them not to make a mistake and get both a store recommendation and information.
About what other customers were interested in and bought. Therefore, it is critical for us to use product recommendations that help the client make a choice, and on all three platforms desktop, mobile version and application,Valentin Fakhrutdinova, Marketing Director of the online hypermarket. Retail Rocket Solution To solve the tasks, our experts used the capabilities of the Retention Management Platform The Data Warehouse module helped to combine all customer information in one place and segment the audience for marketing tasks; AI Personalization Denmark Mobile Number List Engine made it possible to develop a strategy for retaining and attracting customers, as it “knows what personal offer to make to each buyer, when and in what channel it will be most relevant; The system of smart online merchandising based on artificial intelligence.
Made it possible to "adjust" not only the site, but also the application for each client. An integrated approach to personalizing the site and mobile application made it possible to offer each customer their own unique version of the online store in accordance with their interests. Personalization of offers in a mobile application and an online store case study Thanks to artificial intelligence, which is the basis of all modules of our platform, we have the opportunity to build a strategy to retain and attract customers.
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