Problems or barriers in the transaction. Interaction with the brand after the first purchase of the product. How to build a customer journey When building a customer journey map you should not rely on your assumptions or feelings. It is most effective to collect the necessary information from both customers and employees who directly interact with the target audience. Use third-party resources and analytics services conduct research. Collect data on the target audience It is important for any business to clearly understand who your customer is. It is necessary to analyze the target audience and form a collective image of a potential client based on this data.
Understand what goals expectations emotions motives are characteristic of him. Important often completely different people buy the same product which means that for each consumer group you need to create a separate character a collective image that reflects the characteristics of this type of audience. Identify stages and channels of interaction The more information you collect the better the map will be. Gather data from your website and acquisition channels social media. Website data analytics will show where users Belarus Mobile Number List come from how they behave on the site and what problems they face.
To account for all channels you can arrange brainstorming within the team communicate directly with the target audience order marketing research analyze the work of competitors go through the entire path of the user use a mystery shopper. Identify problems The next step is a detailed analysis of the consumer experience. At each stage the client encounters various problems that prevent him from moving towards the product. The more barriers the more consumer loyalty is reduced. The key task is to find weak areas in the resulting scenario critical stages and barriers that prevent you from going all the way factual spelling and technical errors on the site lack of a well-formulated USP.
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