Now let's return to the real world where everything is not so smooth and the potential buyer does not act according to the generally accepted pattern. To understand what path a customer goes through before making a purchase marketers make up a customer journey map. The concept of Customer Journey Map CJM refers to a customer journey map that visually reflects the entire journey of interaction between a customer and a company. A customer journey map is similar to a sales funnel but more detailed. CJM helps to look at the Bahrain Mobile Number List business through the eyes of the target audience in order to take into account the goals motives expectations and fears.
Why you need a customer journey map With the help of a customer journey map you can make communication with the user effective and seamless. It is easier to see all the interactions on the map especially those that may seem insignificant. You will be able to take into account emotions and other factors that may influence the purchase decision. Important points that the map reflects Points of contact of the audience with the product and brand. For example a website social networks advertising etc. Target audience segments and how they interact with the company. The user interaction path from getting to know the brand to making a deal.