Are Brand Mentions Important to the Google Algorithm

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Mahfuz321T
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Joined: Thu Jan 19, 2023 4:03 am

Are Brand Mentions Important to the Google Algorithm

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Google's john mueller was asked if "Unaffiliated brand mentions" are important to google's algorithm. It was obvious from john's answer that "Brand mentions" probably aren't a real thing in google's algorithm, but he also said that there might be value for website visitors who come across them. Brand mentions there is a long-held notion in the seo community that google uses a website's citations as a form of link. One version of the idea is that if someone posts a url like this but without making it a link, that google will likely count it as a link. This is the idea of ​​the unlinked url, that a published url can be used as a link by google. The idea of ​​the unlinked url then evolved into the idea that if a site mentions another site's trademark, google will consider that as a link as well.

This is the idea of ​​“brand references”. But there was never any proof of this until around 2012, when google published a patent titled ranking search results. The patent was several pages long and buried deep in the middle of it was a reference to an “implicit link” being used as a type of link, which was different from an “explicit link” described as Cambodia Phone Number List a traditional hyperlink. The phrase “implicit links” only appears a few times in this one paragraph. Google's john mueller discusses offline brand reporting two main ranking factors discussed in the patent to understand what the authors meant by "Implicit link" you need to scroll up the page to the section called "History" where the authors explain what the patent is all about.

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These are the two most important factors discussed in the patent: the authors explain that they use independent links on a site as part of the ranking process. They call the website it links to “target resource”. The authors also say they rank search results using search queries that contain a reference to a website, which they again call a "Target resource." the patent explains in no uncertain terms that this second type of link is a search query that uses a brand name, what the seo industry calls branded search queries. Where the patent refers to a "Group of resources", it refers to a group of web pages. A resource is a web page or website. A resource group is a group of web pages or sites. I emphasize that When the patent mentions a “resource”, it is talking about web pages or websites.
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