They consolidated and optimized their digital systems, datasets, and marketing spend using Adobe Experience Cloud, while streamlining deployment of strategic product, campaign, and customer experience initiatives to the field using Adobe Target, Experience Manager, Analytics, Marketo Engage, and CenturyLink’s internal data lake. The Experience Maker Executive of the Year Nitin Sethi of IndiGo Airlines brings a better individual experience to all customers. Nitin Sethi is vice president of digital at IndiGo, India’s largest passenger airline focusing on providing low fares, being on time, and delivering a courteous and easy experience. To address Italy Phone Number List siloed systems, limited customer profiles, and omnichannel needs, Nitin liked the holistic approach that Adobe Experience Cloud and its platform offer. He and his team successfully launched the fare drop experience for their customers — which is the first in the industry for an airline. And now, with a 360-degree view of customers, IndiGo can drive personalization and understand repeat customers better. The Experience Maker Team of the Year Sprint’s Hive helps create more personalized experiences.
Sprint is an American telecommunications company that, prior to their merger with T-Mobile, was the fourth-largest mobile network, serving 54.3 million customers. Sprint’s challenge was finding the best way to serve personalized customer experiences. They used Adobe Target to capture anonymous behavioral data, and then started testing to improve performance. There’s been a 22 percent increase in overall order conversion rates and an increase of 14 percent in the conversion of brand-new customers. The Experience Maker of the Year Josh Mann helped Comcast break down data silos to personalize customer communications. Josh Mann, director of marketing technology at Comcast, faced a tough challenge: customer data was fragmented across systems and stuck in channel-specific silos. Josh and his associates successfully adopted Adobe Campaign without business interruption, including data migration of 60 million prospects and customers. Now Comcast delivers journeys and campaigns that reach the entire prospect and customer base of over 60 million people across the entire customer lifecycle. At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.
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