Creating brand awareness is one of the main reasons to use Instagram to boost your business, as images have the power to connect with people and make them part of what is happening. Instagram will allow you to create posts about your employees, about the behind the scenes of how your products are made, testimonial videos of how your product satisfied the need of one of your customers, etc. It is definitive, it is a platform that will not only make your business known among brands, but will also help you retain your audience if you base yourself on a well-prepared Content Marketing strategy.
Geolocation function If you have a physical store, Instagram will not only help you get more followers, but with the geolocation function and the map you can attract more visits to your store. You can use strategies such as inviting your current customers phone database to share Stories in your store by placing the geolocation and using a related hashtag. With Instagram, your imagination will have no limits as you try to boost your business. Analytical functions Growing your business involves analyzing and executing, and on Instagram it is very easy to analyze each month the results obtained with the campaigns you have been doing. You get real-time results on who and how many followers viewed your Stories, among other important data for you to consider when optimizing.
It gives you statistics about your followers and their interactions on a daily basis. You know the number of clicks to the links on your page, including those you place in your business description or bio. You have the number of accounts that have visited your business profile. Possibility of making Lives People like to see things live and direct, which is why live streaming has been positioning itself, and social networks like Instagram have begun to use these tools. If you have an event or your brand promotes a concert, Instagram will help you make all your followers see what you're doing, and you'll also be able to see their reactions live.
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