One of the most important tools today for companies and for ventures in terms of digital marketing , are the landing page . A landing page is a landing page, a sales page or, in other words, an Internet page through which you can capture data from potential customers. Landing Page What is the purpose of a landing page? The objective of a landing is to obtain data from potential customers who are on the Internet to initiate a contact or relationship with a brand, product or service. To fulfill the aforementioned objective, a Landing Page must provide information regarding products, services and/or business or brand activities. Landing Pages can also be used to persuade potential customers to purchase a respective product.
Landing pages are also known as capture pages, since these are intended to get customers to leave their contact information in order to initiate a set of communication activities within the framework of what is known as sales processes or funnels. What happens on a landing page? On a landing page, a supplier essentially presents information about a product, service, or event, then Internet traffic is generated or directed to said page so that interested or targeted people phone database can reach it and become aware of the product or services. In a landing page, people who are mostly interested in the product, service or event that is being promoted can leave their basic data or their contact data such as a name and email mainly, although there are cases in which more information is required, however, no is recommended, cases can be recognized or identified in which companies or brands request telephone number, location, city, among others.
From the contact data collected, the brand or company initiates a communication process with those potential customers who have expressed greater interest, that is, a sales process or sales funnel is initiated. Where can I develop a landing page? There are today many platforms through which a landing page can be developed, some of them are Mailchimp, Mailerlite, Get Responsive, among others. What basic elements should a landing page have? There are a series of basic elements that every landing page must have, the first of which is an attractive title, a sales page must have an attractive title that allows or attracts the attention of potential customers or leads, in addition to a title attractive must have a description of the product or service to be presented or marketed, as well as a description of the supplier, brand or company. It is also important that the landing page have some image of what is being sold so that the landing page does not look simple or basic, the landing page must also have an invitation or a call to action, that is, motivate or invite visitors to this page to leave and register their personal contact information on it. In addition to the above, a landing page must have the registration form or boxes where visitors or potential customers will enter personal data, to be attached to the brand's database or list, and start a greater communication process.
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