Yesterday we celebrated the first edition of the Tech Loves Marketing event , a day that took place in streaming and in the metaverse, and that brought together more than 2,500 people. Do you want to know what we learned at the event? Do not miss this post! It may interest you: Master in Digital Advertising INDEX OF CONTENTS Learnings Tech Loves Marketing At the same time that metaverse attendees viewed the event live, they could attend a job fair in this same space where agencies, companies and advertisers were looking for talent from the Martech and Adtech sector . One of the most important topics discussed at the event was the role of automation in each of the stages of the conversion funnel .
In addition, as soon as cell numbers list this day began, Oscar Fuente, Director of IEBS Digital School presented two totally groundbreaking new training proposals that are going to change the future of 4.0 training. On the one hand, the Speed Master TECH <3 MARKETING: Madtech, Low Code and Phygital for professionals who already work in digital marketing departments or with experience in marketing and digital analytics. On the other hand, he also presented the Software Development Acceleration Program with Coders Academy Bootcamp nº1 in which students can become Software Developers from scratch. Luis Font, CEO of Agile Sales and Director of the IEBS Executive MBA The first presentation was given by Luis Font, CEO of Agile Sales and Director of the IEBS Executive MBA , who began the event by emphasizing that, especially for large companies, "it is essential to automate ads in order to develop successful campaigns" .
Luis advised us to use Hubspot to control Google Ads, Facebook Ads or Linkedin Ads campaigns and explained to us that “Salesforce Marketing Cloud is a tool with a lot of potential but too technical to be easily implemented in your company” . “80% of purchases in physical stores are conditioned by digital interactions” - 2. Speakers 1920x1080 29 1024x576 Ubaldo Hervás, Director of the Master in Growth Hacking of IEBS The second presentation was given by Ubaldo Hervás, Director of the Master in Growth Hacking at IEBS . Ubaldo explained to us that Growth Hacking is based on the fact that, “The one who learns the levers that generate growth in our businesses the fastest is the one who wins the game” . Furthermore, he pointed out that “in marketing we have to prioritize speed and experimentation. It is necessary to make more short-term plans, since it is more adaptive to rapid changes in the market. However, we have to be aware that experimenting implies making mistakes, but that it is part of growth”. MASTER IN DIGITAL ADVERTISING Get training from the best experts in the sector I want to inform myself!
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