Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to Nigeria Phone Number List generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways, leading to some notable strategic changes across the B2B marketing sphere. Research showed that the top five most relied-upon B2B marketing tactics focused heavily on Nigeria Phone Number List digital aspects like website design and functionality, organic growth, paid search, and social engagement.
These tactics were: Mobile-friendly web and UX development Branding, rebranding, and launching a new brand SEO with a focus on Nigeria Phone Number List content marketing SEM with a focus on Google Ads Social media engagement through LinkedIn Sponsored Content The most recent B2B Marketing Mix Report (MMR) shows that while some elements of these tactics have remained the same, marketers now place a greater overall emphasis on the brand strategy side of Nigeria Phone Number List things like personalization and employer branding. The order of importance these tactics belong in will vary depending on your goals, but each will undoubtedly impact every successful B2B marketing campaign.
Here are five B2B marketing tactics you can’t ignore in 2022. Leverage Branding & Social for Nigeria Phone Number List Awareness In previous years, marketers prioritized generating sales- and marketing-qualified leads. But with so many businesses flocking to search engines, fighting to be seen and heard, it’s easy to understand why more professionals are dedicating time and energy to Nigeria Phone Number List building awareness for their brand, products, services, and teams. This trend aligns well with MMR findings for the most implemented marketing tactics and top areas of spend. If you’re not taking your website and social media profiles seriously, it’s time to start.
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