Your inbox is full of selfish rejection emails, but you're emailing 10 other literary agents today. … Your podcast has exactly three fans (and two are T-Shirt Design service your parents), but you still release a new episode every week. The reason this hook works so well is that the reader now feels like it's part of the article's story. This creates a strong need to know how this story ends. Hook #3: Add Dialogue T-Shirt Design service Who likes to listen to other people's conversations? We all do. We cannot prevent it. When an article begins with a dialogue, we are quickly hooked because we have all the pleasure of listening, without guilt. Here is an example from Jerod Morris: Title: Why Your Greatest Asset May Be Slowly Eroding (And How You Can Rebuild It) Hook: "Why are we emailing this list again?" Kim asked.
I was in disbelief. “Uh, because we T-Shirt Design service never sent it a first time,” I thought to myself. However, before answering, I decided to check. Glad we did. This hook combines spoken and inner dialogue. The latter is next-level intriguing because it gives the reader access to T-Shirt Design service the writer's inner thoughts. Why was Jerod "glad I checked?" We need to know. Hook #4: Make a Big Statement This is where a writer makes a “big call” – usually in both their title and opening line. It's effective because it makes people think, “Really. What do you have to confirm this.
This is a favorite Penelope Trunk technique: Title: Living up T-Shirt Design service to your potential is BS Hook: The idea that we somehow have some potential that we have to live with is a full pot. The reason this hook is so effective is that it captures the attention of people on both sides T-Shirt Design service of the argument. People who agree with this sentiment want to know why they are "right" to think so. People, who disagree? They continue reading because they want to refute. Big statements are not for the faint-hearted. If you don't want to engage in a solid conversation about the ideas you expressed in a message, walk away from it.
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