What Are Backlinks and Why Do You Need Them to Get to the Top of Google?

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salmaakter
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What Are Backlinks and Why Do You Need Them to Get to the Top of Google?

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A backlink is a link strategically placed in the text to guide the reader to the page of your blog or website where relevant content awaits them. Its objective is to expand the number of surfers who know you and, at the same time, generate quality traffic to your blog. Andre Mousinho Sep 22, 21 | 22min read discover what backlinks are and why they are crucial for you to reach the top of Google One of the most important strategies to be successful with SEO is Link Building. Among the 170+ ranking factors used by Google , two of them have the biggest impact: Content quality: ability to respond to the user's search intent. Number of backlinks received: how many sites have links pointing to your domain. That is why we will explain better what backlinks are and why they have such an impact within an SEO strategy! Perhaps you have highly relevant content on your site, a very good loading speed, but you are not yet positioned in the top positions of the SERPs. Lack of backlinks could be the main reason !So, nothing better than understanding the mystery to solve it! In this post we will tell you: What is a backlink? Why create a backlink strategy? What types of backlinks are there? How to start a backlink strategy?

How to identify a good backlink? Why receive no follow links? What are the best backlink tools? In practice: how to get backlinks (Link Building strategies)?Let's go together to understand more about this essential topic for your positioning! What is a back link? It is a link made from one website to another. Search engines like Google use the quality and quantity of backlinks as a ranking criteria. Therefore, acquiring backlinks is a fundamental strategy in SEO. Currently it is practically impossible to position yourself at the top of the SERPs using keywords with a high search volume and a lot of competition. Search engines look at backlinks as an indication, after all, if another site has linked to yours, it's because they believe your content is quality. That way, with each link received, the sites gain authority. The higher the authority, the better your chances of achieving a good ranking. Nepal Phone Number List But is it enough to get backlinks from any site to gain authority? Certainly not! We will see later how to identify quality backlinks, but first, let's see in practice how links influence your ranking. Why create a backlink strategy? As we mentioned, backlinks work as a reference. If a quality site well regarded by Google links to your site, the tendency is for the search engine to trust your site more. But backlinks not only influence the authority of the pages and your domain. They will also directly impact: the acquisition of referral traffic (Referral);the strengthening of the brand ( Brand Awareness ); building relationships. Imagine if you get a backlinks on the Rock content page that ranks first in Google for SEO.

The authority it transfers to you is incredible, because if Google trusts that content to the point of keeping it in first place for a highly contested keyword, it certainly trusts the content it links to as well , interpreting it as a recommendation. That is the most obvious benefit! Now, if we consider that this content receives more than 10,000 monthly visits: how many of those people could click and visit your site? How many people could know your brand? What if from this link comes an association of more exchanges and collaboratively created materials? This example shows that limiting backlinks only to gain authority is missing out on opportunities to make a greater impact with our strategy. What types of backlinks are there? There are two main types of backlinks: follow; no follow. At first glance, they have no difference. Both are links on a page and when both are clicked, the user is directed to the page pointed to.

So what is the difference between them? The difference is in the signal that these backlinks will pass to bots and search engines. When Google bots visit your site and read a link code, they follow that backlink and visit other pages. Unless you find an attribute called "no follow". Follow links are normal links, they pass authority ( link juice ) and direct bots to these pages. Links with the no follow attribute tell search engines not to "follow" that link. It is as if they say “I want to send my user to this link, but you don't need to go there, I don't intend to give him any authority”. Therefore, in a link building strategy, the ideal is to prioritize follow links, even so, no follows are also of great value. Later we will show you in detail why it is also important to receive this type of link. How to start a backlink strategy? Now that you know how important backlinks are, it's time to learn how to get them. We will start with the most important factor: the first step in a backlink strategy is to have a website that deserves to receive links! That is the main factor! Everything you learn in this content will only generate results if, in fact, you have a quality website that deserves to receive backlinks. Having said that, let's go to the first strategic steps of Link Building. We anticipate that it is useless to simply go out and find partners and exchange links.

Like any good strategy, you need goals!1. Define your goals As we have seen, the number of backlinks received can bring various benefits. Therefore, your strategy will be guided by your ultimate goal. You can have any of the following approaches: improve the ranking of specific pages; strengthen the brand and domain; gain traffic and visibility. Each of these strategies will require different types of backlinks, different numbers and types of partners, and will also use different text for the links. That is why it is essential to understand your objectives, as they will organize your strategies. For example, if your goal is to rank for a page about lemon pie, you will prioritize links to that site using identical text (such as: "lemon pie") or variations of that keyword (ex: "lemon pie recipe" ).If it's about traffic, you'll avoid identical keywords to use in text that will present benefits and convince the click. So you could use something like "click here for lemon tart recipes!" or “learn more about how to make a lemon tart” and other variations. The goal drives the strategy!
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