Tips to improve the bounce rates of your email actions

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Rakiboul
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Joined: Thu Dec 30, 2021 8:44 am

Tips to improve the bounce rates of your email actions

Post by Rakiboul »

Bouncing can be interesting if you're playing with your kids on a trampoline, but in digital marketing it can be a real tragedy.How? Why? Because bouncing in marketing language means that the person who entered your domain did not stay for 30 seconds, did not even read a letter and left without saying hello. Therefore, if your bounce rate is high, it means that your domain, for some reason, is not interesting. But do not worry, today we will talk about the 7 capital virtues so that this does not happen to you.Importance of bounce rate Bounce rate is part of the family of user metrics along with CTR, time spent, etc. They are more than simple metrics, they are what we call K Pis, that is, in addition to measuring, they indicate performance and trends. We must always remember that not all metrics are KPIs but that all KPIs are metrics.The bounce rate shows us the interest that your site arouses in surfers, and if it is very high it can mean a difficulty in positioning in the SERPs, since the algorithms can interpret that it is the result of a bad user experience.7 capital virtues that prevent your website from bouncing. Loading speed Much is said on the subject, but I dare say that the load time is the main factor of bounce. In a digital world that was growing having the user experience as the structuring axis and in which we have everything instantly, more than 10 seconds can be an eternity.And it is quite logical because the ideal pursued by developers is to be synchronized with the speed of thought,

because in some way mobile devices are not simple electronic devices, they are extensions of our mind. In this context, the speed to load your page is the main virtue that you should look for so that your audience does not bounce.2. Suitability for the Buyer PersonThe second most striking reason is the inadequacy of the who. It is that marketing has advanced so much in the study of social habits that it has become a human science, to the point that many people are still understanding its power. And really defining precisely the recipient of our efforts is what makes the action effective. Therefore, the second cardinal virtue is the adaptation to your Buyer Persona.3. The updateIf it is to always see the same thing, I would rather stay in my imagination than enter your page. It is also very logical, acquiring information is a qualification process in which we advance, we are hardly going to want to go back, so if you do not constantly update email database your content, the rebound will be nothing more than something natural.The desire for knowledge about what is of interest to them, on the part of the user, leads them to want more and more information, which is a path of no return, they will always want more and better. It is as the Little Prince said, you become responsible for what you captivate, the third virtue then is: that your content is current.4. Responsive design This virtue is essential because there is a great variety of devices with different logics, therefore the concept is that you have to adapt to all of them. That is a job that will require effort and understanding, you must configure your domain in the correct way and master the HTML tag language.Take care of the images, which is generally what gives more problems and try to understand that we all have different speeds.

The fourth virtue is adaptability to all devices.5. Beauty The first impression always matters. We have to work with the concept of friendly and create a way to present our content in a friendly way for a first glance. If you enter a page and everything is very confusing, the tendency is to run away. It's tiring just looking for a disorganized and / or unbeautifull page.Design, layout and scalability are three brothers that can help you with this, ranging from the global to the particular.Design: The beauty of sophistication produces immediate empathy. When the global concept is well worked out, our mind rests and stops to observe.Layout: when the contents are organized in a harmonious way, the exploration and navigation through them is pleasant and understandable.Scannability: and finally within the contents we have the scannability, which is nothing other than the organization of the information in a way that we can understand the general idea of ​​the content at a single glance.All this configures the fifth virtue which is beauty.6. The word is the keyThis is a more subtle point, sometimes we choose the wrong keyword and do not cause the type of search we need. Therefore, when choosing your keywords make sure they are of high value, that they have power and depth so that the navigator stays longer in y
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