How Does a Marketing Plan Apply to Today’s Business Environment

[Mishu009]

To describe and detail them, it is advisable to involve not only specialists from the marketing department, but also representatives of the financial department, a representative of senior management in order to immediately determine the possibility of performing certain activities. At this stage, the development of the budget is also carried out, and the responsible persons for the implementation of marketing activities are determined. The final (sixth) stage of planning involves the development of criteria for evaluating the effectiveness of the developed plan and ongoing activities.

Establishing clear, measurable criteria allows you to monitor the implementation of the marketing plan and, if necessary, make appropriate changes. The result of the process described above is the marketing whatsapp mobile number list plan of the enterprise. All marketing plans in most cases have a similar structure. Usually they begin with an analysis of the current situation, and end with control over the implementation. A marketing plan typically includes the following sections: Summary. Analysis of environmental factors. Consumer analysis. Analysis of competitors.



Supplier analysis. Intermediary analysis. Analysis of the company's position in the market. Identification of strengths and weaknesses, opportunities and threats. Marketing strategies. Organization and implementation of marketing events. Control over the implementation of the marketing plan and the procedure for making the necessary adjustments. It is worth noting that there is no unified marketing plan that would be suitable for all types of enterprises. Marketing planning is carried out differently in different enterprises.