It is not enough to have a vague understanding of your subject. To stand industry email list out and create problem-solving content, you need to dig deeper. That's it. Analyze the top-ranking content for your topic to see how your competitors are covering it. Do you see any gaps or areas for improvement? Search for your topic on and jot down questions in the Others Also Ask section. These are the most important pain points of your audience that your blog posts should cover. Use a keyword research tool to find the primary and secondary keywords that are most relevant to your topic. Tools used to understand the search intent of keywords.
This will help you determine the style, tone, format, length and angle of your blog post to cover your topic. Audience Research Know Your Readers and Define Your Target Who is your ideal reader? Why should they read your content? What do they hope to get out of it? What do you want them to do after reading your blog post? Why are you writing this blog post? These simple but critical questions determine the quality and effectiveness of your blog posts. Remember the rule of one when writing a blog post. One Reader: Write your blog posts for your ideal reader, not everyone. One problem: blog posts are not books covering the topic. They are laser-focused pieces of content that tackle one problem at a time.