Internet Marketing Advantages

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Sohanysohi
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Joined: Tue Jan 24, 2023 8:43 am

Internet Marketing Advantages

Post by Sohanysohi »

According to Kotler & Armstrong (2008, p544) , online marketing provides benefits to both consumers and marketers . Following are the advantages of online marketing for consumers: a) Convenient This means that consumers do not have to get stuck in traffic, find a parking space, and walk through countless shops to find products. Consumers can compare brands, check prices and order goods 24 hours a day from any location. b) Easy and private Consumers face fewer disputes in buying goods and do not need to confront sellers or open themselves to persuasion and emotional connection.

Information Online and internet services provide consumers with access to an abundance of comparative information about companies and products. d) Interactive and immediate Netherlands Mobile Number List Consumers can interact with the seller's site to find the right information about the product or service they want, then order or download it directly. Benefits for marketers : Online marketing is a great tool for building relationships with consumers.

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Companies can interact with consumers to learn about more specific consumer needs and wants and to build consumer databases. Online marketing can reduce costs and increase efficiency. Online marketers can avoid the costs of maintaining their store and the costs of leasing, insurance and other equipment. Online marketing also offers great flexibility allowing marketers to make adjustments to their offers and programs. The Internet is a global medium that allows buyers and sellers to click from one place to another in seconds. Here are the advantages of Internet Marketing.
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