3 Seasonal Marketing Techniques to Make Your Business Prosperous During Chinese New Year 2021

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papry11
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3 Seasonal Marketing Techniques to Make Your Business Prosperous During Chinese New Year 2021

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Seasonal Marketing or marketing according to the festival It is a form of marketing that we can see every year until we get used to it, whether during the New Year, Christmas, Songkran, Halloween, etc. Brands will turn to change products or services in special cases. Or organize a marketing campaign that expects to be able to deliver value that meets the needs of customers during annual festivals/holidays, such as “Chinese New Year” or Chinese New Year. It is one of the festivals that is popular (competitive). There is a lot of festival marketing. Due to the values ​​/ traditions of Thai-Chinese people in Thailand who are popular during the Chinese New Year. Holiday marketing has many other benefits to brands, products/services than just generating sales. Show care - not just sell But you also think about your customers and their needs at different stages. Make a difference – because not every brand has a marketing campaign during the holidays. Any brand that can do it is cool. and helps to jump out in the eyes of customers When there are so many other similar brands on the market. Build Awareness – A good festive marketing campaign helps your brand to be widely known. For Chinese New Year 2021, it may be less busy than other years in terms of event marketing activities or special events with large gatherings of people, such as the Chinese New Year celebrations at Chinatown.


Organized every year or even a walk-run event to celebrate the Chinese New Year was canceled according to regulations. to prevent the spread of COVID-19 Economic forecasts from the Oman Phone Number List Research Center indicate that the amount of spending of Bangkok people during the Chinese New Year. will shrink by compared to the previous year. Due to the impact of COVID-19 As a result, consumers are affected for a long time, purchasing power is reduced, combined with uncertainty in the situation, even though some disease prevention measures have been relaxed. Consumers therefore change their behavior, pay less and turn to purchase ready-made offerings. As well as other consumer products via online channels more. From the forecast, it can be seen that Online shopping is booming during this Chinese New Year 2021, so many businesses/brands are focusing on festive marketing campaigns online rather than offline. Or if done offline, it must be a purchase that is synergized between offline and online. or through channels that can be linked to each other continuously, seamlessly And this is an example of the Seasonal Marketing campaign for the Chinese New Year 2021 festival where entrepreneurs do not wait for luck. Instead, turn to enhance your business by taking creative actions.

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The ICDL Thailand by DBC team has tried to analyze that these online campaigns can be classified into 3 main techniques depending on which method is suitable for which business. and would like to bring it to the reader, that is Note: Authors or organizations are not paid to promote any of the businesses or brands listed below. Big sale, Chinese New Year Sale Not a big discount Summer sale as we are all familiar with. But it's Chinese New Year Sale... For many brands/businesses that have their own online sales platform. May choose to launch a campaign to reduce the price of products or services in a “splendid” way, such as Index Living Mall , which organizes the LUCK LOVE campaign, combining Chinese New Year and Valentine's Day into one campaign. Invite you to shop for home decorations to enhance good fortune. But still has a sweet tone, suitable for buying into the house to welcome the month of love as well The product prices are varied. Some items are even 50% off. Seasonal Marketing Luck Love Luck Love 02 Lucky draw, free giveaways As for some brands/businesses, they choose to focus on giving away "Ang Pao" with a chance to win luck. or have a free gift when purchasing products or services The online business, Airbnb, is a platform to match room service providers and accommodation needs together. which is likely to be greatly affected by COVID-19, then turned to organize the campaign.
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