For example, in an online pharmacy, we would start by optimizing the “Cosmetics” category, continue with the “Facial” subfamily, and end the on-page optimization phase with the level 3 “Acne Treatments” subfamily. Some recommendations to work the categories of your e-commerce: It includes an optimized text but focused on the user . Briefly describe what products you will find in that category and how they can help you treat an ailment or problem. Do not go overboard when including the information . Remember that you are not in a blog post, but in a transactional page.
This is a mistake that we often fall into. This can phone database negatively affect the positioning of the page because Google does not know very well if it has to show that URL for transactional or informational queries. Evaluate the location that you will give to the text . If it is not very extensive, we can include it on the list, just below H1. If we consider that for mobile devices it is too long and will scroll down the products, we can include a part of the text above and the rest scroll to the bottom of the page, just behind the list of products.
Experiment and stick with what works best for you. Strategy to manage discontinued products and without temporary stock In an online store, new pages are usually created and deleted continuously, taking into account that new products are registered, others are discontinued, others run out of stock temporarily. We are above all interested in focusing on how to manage from a point of view SEO discontinued products and those that are temporarily out of stock. You need to internally develop a strategy for managing these products so that we don't notice a negative impact on SEO. Products temporarily out of stock For products that are temporarily out of stock it may be good practice to include a message that the product is currently out of stock but will be back in stock. Enable a field so that users can leave their email and you can notify them when it is on sale again.
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