Singapore Forum

IN the product category. Conclusion Not all online stores use personalization tools to increase customer loyalty and this can become your competitive advantage. Retail Rocket helps you personalize not only your website and emails but also SMS and push notifications. Setting up personalization across...

This approach requires significant effort and time. An alternative to manual segmentation is automatic which allows you to offer those products that are of interest to the client at the moment. The retailer Volt had a chance to be convinced of the benefits of an automated approach . Based on the res...

Be timely Another personalization method that increases loyalty and retention is timing the right communication. For example a message that is at the very top of the list in the inbox draws more attention than one that went to the second page in the mailbox. Because of this it is important to adapt ...

The task of a marketer is to use the information received for better personalized communication with him in different channels. For example in the email newsletter of an online store WESTLAND indicates an individual price for each client for all goods depending on the level of his loyalty program di...

AS well as customers who did not open the email for several days were sent a push with the same content. This approach allowed to increase coverage by almost only for this campaign . How to Increase Audience Reach and Reduce Customer Base Burn Use Cases for Push Notifications Finally Use cross-chann...

AS well as customers who did not open the email for several days were sent a push with the same content. This approach allowed to increase coverage by almost only for this campaign . How to Increase Audience Reach and Reduce Customer Base Burn Use Cases for Push Notifications Finally Use cross-chann...

For example when you need to remind customers about a seasonal category of goods or inform about a promotion. The Siberian Wellness online store does the same - several times a week it sends push notifications to the entire subscriber base or to a specific segment in order to promote certain categor...

Thanks to the choice of a convenient communication channel for each client the online store significantly expands the reach of its marketing campaigns. On average such campaigns allow the retailer to increase audience reach by . For some campaigns and segments the audience overlap (the number of use...

A good way to get their attention back is to send a push reminder - days later You still have time to participate in the sale!Motivation for action Abstract texts are ineffective. In order for the user to follow the link he must know exactly what is required of him and what result is expected on the...

Features of browser push notifications In this article we will talk about web push that is push notifications that the client subscribes to in a browser pop-up window and which are delivered through the same browser as a small pop-up message in the corner of the screen. In some cases this technology...